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Soziologie Forum Forum für Soziologiestudierende an der Uni Wien von der BaGru Soziologie 2011-09-16T10:43:58+02:00 https://forum.bagru-soziologie.at/feed.php?f=21&t=2120 2011-09-16T10:43:58+02:00 2011-09-16T10:43:58+02:00 https://forum.bagru-soziologie.at/viewtopic.php?t=2120&p=6640#p6640 <![CDATA[Verbraucheranalyse.de]]>
Aus der Selbstbeschreibung:
[quote]
Die VerbraucherAnalyse ist eine der größten Markt-Media-Studien Europas. Sie wird herausgegeben von der Axel Springer AG und der Bauer Media Group und bietet seit 1982 einen vielfältigen und detaillierten Einblick in die Einstellungen, die Interessen, das Konsumverhalten sowie die Mediennutzung der Deutschen.

Die Basis jeder Ausgabe der VerbraucherAnalyse ist die mündliche und schriftliche Befragung von über 30.000 bevölkerungsrepräsentativ ausgewählten Personen.

Die VerbraucherAnalyse wird vor allem für die Marketing- und Werbeplanung eingesetzt, enthält aber darüber hinaus eine Fülle von Daten für unterschiedlichste Forschungsinteressen.



[url]http://www.verbraucheranalyse.de/home[/url]

Statistik: Verfasst von johannnson — 16.09.2011, 10:43

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